Rapala Rippin' Rap Crankbaits features a deep-bodied lipless profile designed to be cranked, ripped, swam, or jigged. The skinny profile allows this bait to flutter on the fall in unique patterns that fish will be drawn to. Whether retrieved fast or slow, Rapala Rippin' Raps will create a rapid vibrating action accentuated by the loud BB rattle system. This amount of noise, paired with the flutter pattern movement, will trigger the aggressive strikes you're looking for! Textured scales, gills, and 3D holographic eyes add to the fish-attracting features of these lures.